Chris Spiro up for Small Business Person of the Year

Christopher SpiroAbout Us, Awards and Honors, News, Spiro & Associates, Spiro Blog, Team

chris-spiro-photo

(Jan. 12, 2017) — Congratulations Chris Spiro for yet another accolade in the business world! The Florida Small Business Development Center (FSBDC) at Florida Gulf Coast University has nominated the boss for the 2017 Small Business Administration’s Small Business Person of the Year. The Florida Small Business Development Center recognizes just one business owner each year based on several criteria, … Read More

Spiro Wins 2016 Distinguished Entrepreneur!

Christopher SpiroAwards and Honors, News, Spiro & Associates, Spiro Blog

distinguished-entrepreneur-swfl-logo

Chris Spiro & Spiro & Associates Marketing, Advertising, Public Relations & Brand Architecture are proud to be the 2016 Distinguished Entrepreneur of the Year of Southwest Florida. The Florida Small Business Development Center at Florida Gulf Coast University held a celebratory dinner May 18 at Harborside Event Center in downtown Fort Myers to make the big announcement. The annual award … Read More

It’s 8 p.m. Do you know where your website passwords are?

Jeffrey AbbottSpiro Blog, Uncategorized

Website Passwords

We encounter them weekly. The blank stare in the meeting with a new client. The uncomfortable pause on the phone. The answer, “I’ll get back to you.” The response, “My former agency, web developer, neighbor, niece has it.” All from the simple question, “can we get access to the back-end of your website?” In today’s world, your website is your … Read More

Meet Bill Turner

Jeffrey AbbottBrand Architects, Spiro Blog, Team

Bill Turner Illustration

Meet Bill Turner, the Brand Architect™ whom we turn to — period. As Chief Operating Officer, he has become an instant leader and the go-to guy for a plethora of operations, including Agency/Client collaboration, local relationships, and Agency growth and finance — an industry he just can’t seem to escape. He and our CEO live their lives on three primary … Read More

Is Social Media Really Worth The Time?

Jeffrey AbbottSpiro Blog

Is social media worth a business’s time? Heck, yes! A recent USA Today Small Business Column that ran in The News-Press Business Section titled “Is social media really worth the time?” (March 19, 2017) presents the argument that small businesses gain little to no real ROI from investing time and money into a comprehensive social media marketing strategy. [Our response … Read More

High School STEM Students get branded

Christopher SpiroCommunity Involvement

(Nov. 15, 2016) — Spiro & Associates hosted more than 40 high school STEM students enrolled in Lee County Public Schools for an exercise in personal branding. Chief Creative Officer Chris Spiro provided the half-day presentation that involved a hands-on exercise designed to identify the high school STEM students personal brand based on their perception of who they are. The main exercise … Read More

Allure Your Senses Case Study

        Miami-based JAXI Builders will build Allure, a community of luxury condominium residences in downtown Fort Myers beginning in 2017, with sales underway since early 2016. As part of their new presence in Southwest Florida, and in the downtown Fort Myers River District specifically, the developer wanted to show its commitment by contributing something for the overall … Read More