Collaboration: A Spiro & Associates Story

Jeffrey AbbottSpiro Blog

Collaboration Teamwork

Don’t know about you, but here at Spiro & Associates, our creative juices are constantly flowing, and we are consistently on a mission to blend those juices into the ultimate collaborative smoothie. So, while not everything can always taste fresh, we will always seize the opportunity that comes from that collaboration — and around here, we cook up a lot … Read More

Junior Achievement Bowl-A-Thon

Jeffrey AbbottSpiro Blog, Uncategorized

Bowling Balls

Agency Bowls for Local Student Causes When Clients call, Spiro & Associates answers. And for the second consecutive year, Cushman & Wakefield Commercial Property Southwest Florida challenged The Brand Architects™ to participate in Junior Achievement of Southwest Florida’s Bowl-A-Thon fundraising event, hosted by HeadPinz Entertainment Center in Fort Myers. So naturally, Agency staff ditched their blouses, button-downs and polos for … Read More

Getting Started on Social Media

Jeffrey AbbottSpiro Blog, Uncategorized

In today’s world, if you are not on social media, you are simply out of the loop. Social media is the easiest, fastest and cheapest way to connect with your target market (depending on your business, your business goals, etc.), and yet, it is often the most overlooked and misused tool. Frequently, brands leave social media management to a secretary, … Read More

It’s 8 p.m. Do you know where your website passwords are?

Jeffrey AbbottSpiro Blog, Uncategorized

Website Passwords

We encounter them weekly. The blank stare in the meeting with a new client. The uncomfortable pause on the phone. The answer, “I’ll get back to you.” The response, “My former agency, web developer, neighbor, niece has it.” All from the simple question, “can we get access to the back-end of your website?” In today’s world, your website is your … Read More

25 Years of SASS

Jeffrey AbbottSpiro Blog

A Double Dose of Celebration So, do you remember how we suggested that Spiro & Associates has a great deal to celebrate this year? Well, it just so happens that the Agency’s 25th and 30th anniversary both fall in 2018! Confused yet? — we’ll explain. CEO/Chief Creative Officer Christopher Spiro launched The Spiro Group three decades ago, and that very … Read More

2017 Lee County Heart Walk

Jeffrey AbbottCommunity Involvement, Spiro Blog, Team

SASS Team at Heartwalk

Not even the rain could dampen our spirits for the 3.1-mile walk through the downtown Fort Myers Historic District for the 2017 Lee County Heart Walk spectacular. Clad in our ‘Spiro the Ad Man’ T-shirts, Team Spiro joined thousands of walkers, runners and joggers for the family friendly event held Saturday, December 9th. Participants of all ages met at Centennial Park to … Read More

Meet Bill Turner

Jeffrey AbbottBrand Architects, Spiro Blog, Team

Bill Turner Illustration

Meet Bill Turner, the Brand Architect™ whom we turn to — period. As Chief Operating Officer, he has become an instant leader and the go-to guy for a plethora of operations, including Agency/Client collaboration, local relationships, and Agency growth and finance — an industry he just can’t seem to escape. He and our CEO live their lives on three primary … Read More

Meet Patricia Crump

Jeffrey AbbottBrand Architects, Spiro Blog, Team

Patricia Crump Illustration

Meet Patricia Crump, our social media marketing-savvy Brand Architect™, appropriately titled Social Media Digital Marketing Specialist — yes, we like to think of ourselves as highly original and incredibly creative when we pick these names. Patricia seems to like it, and why not? — it is the very topic she studied at Florida Gulf Coast University and the career path … Read More