Meet Erin Donati

Jeffrey AbbottSpiro Blog

Meet Erin Donati, a Brand Architect whose job title — Production and Traffic Manager — does not even come close to alluding to all that she handles. From managing production, to supporting activities, to coordinating workflow and deadlines among all departments, she spends most of the week running the errands and logging the hours that keep us all on our … Read More

Meet Don Gross

Jeffrey AbbottBrand Architects, Spiro Blog

Meet Don Gross, the Brand Architect with the most negotiating power when it comes to media buying/placement on behalf of our clients. His journey ranges from media, to real estate, to investment, to financial advising. And while we are certainly glad that he found his way back to the profession he is most passionate about and has a degree in, … Read More

Meet Mark Heideman

Jeffrey AbbottSpiro Blog

Meet Mark Heideman, our most seasoned Brand Architect whose 14-year commitment to agency art direction and a lifetime of athletic ventures keeps us enthusiastic about the days ahead. While this may not be his first rodeo, he never ceases to amaze us with his creative concepts and collaborative skills that help carry our team through countless brochures, ads, direct mail … Read More

Senior Art Director Lynsey Focuses on Artistry and Operations

Christopher SpiroSpiro Blog, Team

senior art director lynsey yuknus

We knew Senior Art Director Lynsey would be a great fit with the other Brand Architects here at Spiro & Associates after meeting her in 2013 when she was recruited to come onboard. Lynsey works with her creative peers to solidify the clients’ vision of “the big idea.” In addition to her art direction duties, Lynsey has moved into our … Read More

Distinguished Entrepreneur Nominees Recognized

Christopher SpiroNews, Spiro & Associates, Spiro Blog

(April 2017) — Spiro & Associates Marketing, Advertising, Public Relations & Brand Architecture is proud to have hosted a grand reception on the evening of April 5 for the 2017 Distinguished Entrepreneur of Southwest Florida nominees right here at our world headquarters in downtown Fort Myers. Distinguished entrepreneur nominees for the 6th annual program come from a variety of business … Read More

Is Social Media Really Worth The Time?

Jeffrey AbbottSpiro Blog

Is social media worth a business’s time? Heck, yes! A recent USA Today Small Business Column that ran in The News-Press Business Section titled “Is social media really worth the time?” (March 19, 2017) presents the argument that small businesses gain little to no real ROI from investing time and money into a comprehensive social media marketing strategy. [Our response … Read More

Meet Sydney Vermette

Christopher SpiroAbout Us, Brand Architects, Spiro Blog, Team

Meet Sydney Vermette, another one of our top-notch account executives who ensures our clients’ marketing goals are met while coordinating their projects with other Brand Architects® in the house. The position suits her just fine and she is well prepped for the type of coordinating, organizing and juggling of responsibilities that comes with the job. From Family Business to Spiro … Read More

Edison Festival of Light features artwork by Lynsey

Christopher SpiroSpiro Blog

Spiro & Associates Marketing, Advertising, Public Relations & Brand Architecture’s Senior Art Director Lynsey Yuknus created two signature pieces of original art that were featured in the 79th Annual Edison Festival of Light that ends today with a Cracker Dinner at Broadway Palm Theater in Fort Myers. Celebrating Thomas Alva Edison Lynsey’s artwork demonstrates all that the annual event celebrating Thomas … Read More

Valentine’s Day thoughts

Christopher SpiroSpiro Blog

hearts roses valentines day

On Valentine’s Day, we wanted to reflect on more than flowers and baked goods and the chocolate candy goodies that are typical outward expressions of love on this day. Our social media post idea started out as just a quick way to acknowledge the day and say “Happy Valentine’s” to all of you in a fun way. So we figured … Read More