See Yourself Here

Christopher SpiroSpiro Blog

Often times when creating a print or digital ad campaign, my staff and I at Spiro & Associates find ourselves in a debate with our clients with regards to imagery. We often hear, “Should the product be the main photo? — that’s what people want to see.” Really??? Bricks and mortar, or a box, or package are what motivate people … Read More

Stokes Marine Building Massive Dock in Fort Myers Beach

Christopher SpiroSpiro Blog

Our friends at Stokes Marine are really excited about the monster of a dock they are building in Fort Myers Beach. Brent Stokes tells us it involves 272 feet of dock wrapping around the property. It also includes a tiki seating area, drop-down kayak launch, a 10,000-pound four-post boat lift and a 10,000-pound four-post personal watercraft lift both manufactured by … Read More

The Clawback Law and Spiro & Associates

Christopher SpiroSpiro Blog

Business Observer’s Lee County Editor Jean Gruss recently learned that there is a law that allows businesses filing for bankruptcy to ask companies it did business with to give back money that was earned in good faith. That is essentially what TOUSA, parent company of Engle Homes, did several years ago under federal “preference” laws. And one of the companies … Read More