Junior Achievement Bowl-A-Thon

Jeffrey AbbottSpiro Blog, Uncategorized

Bowling Balls

Agency Bowls for Local Student Causes When Clients call, Spiro & Associates answers. And for the second consecutive year, Cushman & Wakefield Commercial Property Southwest Florida challenged The Brand Architects™ to participate in Junior Achievement of Southwest Florida’s Bowl-A-Thon fundraising event, hosted by HeadPinz Entertainment Center in Fort Myers. So naturally, Agency staff ditched their blouses, button-downs and polos for … Read More

Getting Started on Social Media

Jeffrey AbbottSpiro Blog, Uncategorized

In today’s world, if you are not on social media, you are simply out of the loop. Social media is the easiest, fastest and cheapest way to connect with your target market (depending on your business, your business goals, etc.), and yet, it is often the most overlooked and misused tool. Frequently, brands leave social media management to a secretary, … Read More

It’s 8 p.m. Do you know where your website passwords are?

Jeffrey AbbottSpiro Blog, Uncategorized

Website Passwords

We encounter them weekly. The blank stare in the meeting with a new client. The uncomfortable pause on the phone. The answer, “I’ll get back to you.” The response, “My former agency, web developer, neighbor, niece has it.” All from the simple question, “can we get access to the back-end of your website?” In today’s world, your website is your … Read More