Don Koogler started in the building industry working alongside his father in Iowa in the 1970s, and by the age of 18, he owned a building company. Several years after moving to Southwest Florida and building 250 homes as a partner in another building company, he started his own business, Koogler Homes. He hired the Agency to help create his brand and position the company as the premier luxury home builder in Cape Coral. Don works hands-on during the building process of every home the company builds. He focuses on building fewer than 10 homes a year in order to keep tight quality control and to continue to participate in every facet of the building process — that’s the only way buyers can be sure their home will be a one-of-a-kind, custom design.
Our initial branding campaign focused on the fact that homebuyers would enjoy a unique residence built with the care, attention and expertise of Don Koogler. The “Our Signature is on Every Home” campaign went right to the point. In fact, Don Koogler literally has his signature on every home, by ways of a stamped fixture on the foundation of the building. A subsequent campaign, “When it’s Koogler, it’s Don Right,” reinforces Don’s commitment to creating lifestyle masterpieces. The campaigns were aimed at a highly targeted audience, and delivered primarily through brochures, website and word of mouth. A 10-year anniversary campaign and logo was also developed and executed in a 10-chapter “A Legacy Feted” brochure and accompanying DVD featuring Don. In 2015, The Brand Architects®
at Spiro & Associates created yet another campaign and logo for Koogler’s newest line of residences, the Island Series, which is headed up by his son Dan who joined the company in 2014. Also in 2015, the Agency created a special logo for Koogler’s 15-years-in-business anniversary in 2016. The Agency also provides ongoing public relations services.
Koogler Homes enjoys a reputation of excellence in the high-end luxury market. Don continues to be one of the only truly hands-on builders, and has had steady sales every year, even during the economic downturn after 2008 or so, captivating buyers of luxury residences in the multimillion-dollar range.