The ChallengeWright Construction Group was established in 1946 in Elkhart, Indiana, and moved to Southwest Florida in 1981. The multi-disciplined firm provides expertise in civil, environmental engineering, and all facets of construction services in the areas of multifamily living, office, commercial, medical, governmental and educational facilities, historic restorations and general
building services. Recognizing the need to upgrade the company’s brand, a senior associate familiar with Spiro’s creative work recommended the Agency to the company’s president.
The SolutionAfter an analysis and critique of the Wright Construction Group brand, web presence and existing marketing materials, The Brand Architects® at Spiro & Associates developed a brand to reenergize the company’s image and marketing initiatives throughout Florida and beyond.
Of particular importance was to tell the story of Wright’s expertise and engineering accomplishments in so many categories for commercial and governmental clients alike.
Equally critical was promoting various projects that provided immediate name recognition, including work for local schools, governmental sites and recreational venues such as the renovation of the 100-year-old Fort Myers Country Club Golf Course. This was accomplished primarily through a print portfolio that allows Wright Construction Group to customize each brochure based on prospective new clients or new projects.
The Agency also designed a new website, an evolved logo, press kit and stationery to further promote those goals. A separate brochure that parlayed the firm’s construction management and design-build expertise for water quality projects was also created. The Agency also provides ongoing public relations services to Wright Construction Group.