Public Relations

Our goal is to enhance your brand image and awareness through “earned media” coverage of your products, services, staff and management, activities and other newsworthy stories. Having news published regularly is effective in tandem with advertising and other marketing as the news supports your brand. Essentially, we’ll help you mind your corporate image as it appears in public places.

Our public relations professionals plan, “pitch,” initiate and execute a variety of publicity and other public relations activities to gain support and understanding from targeted audiences. We maintain working relationships with local and regional news media representatives to help our clients “get the word out.” In addition, Spiro & Associates is well versed in:

  • News media relations
  • Publicity and promotional activities
  • Communications plans
  • Strategic planning
  • Community relations
  • Internal communications
  • Social marketing and blogging
  • Website writing and content management
  • Copywriting for print and online messaging
  • TV, radio and video scripts
  • Crisis public relations guidance
  • Issues and reputation management
  • Opinion/positioning papers
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