Getting Started on Social Media

Jeffrey AbbottSpiro Blog, Uncategorized

In today’s world, if you are not on social media, you are simply out of the loop. Social media is the easiest, fastest and cheapest way to connect with your target market (depending on your business, your business goals, etc.), and yet, it is often the most overlooked and misused tool. Frequently, brands leave social media management to a secretary, … Read More

2017 Lee County Heart Walk

Jeffrey AbbottCommunity Involvement, Spiro Blog, Team

SASS Team at Heartwalk

Not even the rain could dampen our spirits for the 3.1-mile walk through the downtown Fort Myers Historic District for the 2017 Lee County Heart Walk spectacular. Clad in our ‘Spiro the Ad Man’ T-shirts, Team Spiro joined thousands of walkers, runners and joggers for the family friendly event held Saturday, December 9th. Participants of all ages met at Centennial Park to … Read More

Meet Bill Turner

Jeffrey AbbottBrand Architects, Spiro Blog, Team

Bill Turner Illustration

Meet Bill Turner, the Brand Architect™ whom we turn to — period. As Chief Operating Officer, he has become an instant leader and the go-to guy for a plethora of operations, including Agency/Client collaboration, local relationships, and Agency growth and finance — an industry he just can’t seem to escape. He and our CEO live their lives on three primary … Read More

Meet Patricia Crump

Jeffrey AbbottBrand Architects, Spiro Blog, Team

Patricia Crump Illustration

Meet Patricia Crump, our social media marketing-savvy Brand Architect™, appropriately titled Social Media Digital Marketing Specialist — yes, we like to think of ourselves as highly original and incredibly creative when we pick these names. Patricia seems to like it, and why not? — it is the very topic she studied at Florida Gulf Coast University and the career path … Read More

Meet Kaitlin Cangro

Jeffrey AbbottBrand Architects, Spiro Blog, Team

Meet Kaitlin Cangro, a public relations specialist best known around the office for a wide assortment of press releases and blog posts, dozens of media lists, an up-to-the-ceiling pile of notes, several hundred daily walks to the printer – or so it seems — and an ever-growing trail of e-mails that are so frequent that they have become the brunt … Read More

Meet Phillip Barrera

Jeffrey AbbottBrand Architects, Spiro Blog

Phil Barrera - Brand Architect

Meet Phillip Barrera, a senior art director and web developer, as well as a Brand Architect™ whose canvas at Spiro & Associates came on the cusp of decades of graphic design, printing and mentoring services. Known as the go-to guy for projects that come with a quick turnaround, he maintains office morale with weekly industry-based satirical cartoons and Taco Tuesday … Read More