Getting Started on Social Media

Jeffrey AbbottSpiro Blog, Uncategorized

In today’s world, if you are not on social media, you are simply out of the loop. Social media is the easiest, fastest and cheapest way to connect with your target market (depending on your business, your business goals, etc.), and yet, it is often the most overlooked and misused tool. Frequently, brands leave social media management to a secretary, … Read More

25 Years of SASS

Jeffrey AbbottSpiro Blog

A Double Dose of Celebration So, do you remember how we suggested that Spiro & Associates has a great deal to celebrate this year? Well, it just so happens that the Agency’s 25th and 30th anniversary both fall in 2018! Confused yet? — we’ll explain. CEO/Chief Creative Officer Christopher Spiro launched The Spiro Group three decades ago, and that very … Read More

Meet Patricia Crump

Jeffrey AbbottBrand Architects, Spiro Blog, Team

Patricia Crump Illustration

Meet Patricia Crump, our social media marketing-savvy Brand Architect™, appropriately titled Social Media Digital Marketing Specialist — yes, we like to think of ourselves as highly original and incredibly creative when we pick these names. Patricia seems to like it, and why not? — it is the very topic she studied at Florida Gulf Coast University and the career path … Read More

Meet Kandice Hayes

Jeffrey AbbottBrand Architects, Spiro Blog

Kandice Hayes Illustration

Meet Kandice Hayes, a Senior Public Relations Specialist and Brand Architect™ who values something that our ship’s captain has made a habit of for the past 30-plus years — getting up and into work early! On most days — unless, of course, you are a late riser — you will find Kandice plugging away at press releases, blog posts, story … Read More

Meet Jason Zulauf

Jeffrey AbbottBrand Architects, Spiro Blog, Team

Meet Jason Zulauf, a graphic designer, website developer and the quiet Brand Architect™ that you should watch out for — because he can concept and design anything from logos, to brochures, magazine ads, websites, e-blasts, billboards and direct mail pieces of campaigns. His professional production experience goes back to 2005, and his proficiency with Mac OSX and Windows Operating System, … Read More