Collaboration: A Spiro & Associates Story

Jeffrey AbbottSpiro Blog

Collaboration Teamwork

Don’t know about you, but here at Spiro & Associates, our creative juices are constantly flowing, and we are consistently on a mission to blend those juices into the ultimate collaborative smoothie. So, while not everything can always taste fresh, we will always seize the opportunity that comes from that collaboration — and around here, we cook up a lot … Read More

Getting Started on Social Media

Jeffrey AbbottSpiro Blog, Uncategorized

In today’s world, if you are not on social media, you are simply out of the loop. Social media is the easiest, fastest and cheapest way to connect with your target market (depending on your business, your business goals, etc.), and yet, it is often the most overlooked and misused tool. Frequently, brands leave social media management to a secretary, … Read More

It’s 8 p.m. Do you know where your website passwords are?

Jeffrey AbbottSpiro Blog, Uncategorized

Website Passwords

We encounter them weekly. The blank stare in the meeting with a new client. The uncomfortable pause on the phone. The answer, “I’ll get back to you.” The response, “My former agency, web developer, neighbor, niece has it.” All from the simple question, “can we get access to the back-end of your website?” In today’s world, your website is your … Read More

25 Years of SASS

Jeffrey AbbottSpiro Blog

A Double Dose of Celebration So, do you remember how we suggested that Spiro & Associates has a great deal to celebrate this year? Well, it just so happens that the Agency’s 25th and 30th anniversary both fall in 2018! Confused yet? — we’ll explain. CEO/Chief Creative Officer Christopher Spiro launched The Spiro Group three decades ago, and that very … Read More

Meet Patricia Crump

Jeffrey AbbottBrand Architects, Spiro Blog, Team

Patricia Crump Illustration

Meet Patricia Crump, our social media marketing-savvy Brand Architect™, appropriately titled Social Media Digital Marketing Specialist — yes, we like to think of ourselves as highly original and incredibly creative when we pick these names. Patricia seems to like it, and why not? — it is the very topic she studied at Florida Gulf Coast University and the career path … Read More

Meet Amy Court

Jeffrey AbbottBrand Architects, Spiro Blog

Meet Amy Court, a media director and Brand Architect™ who knows a good deal when she sees one. And why would she not? After all, she relocated to the Sunshine State when she was 18 (after determining Michigan winters with a -10° windchill were not exactly ideal), and therefore, has a steady grasp of the advertising opportunities here. In fact, … Read More

Meet Jason Zulauf

Jeffrey AbbottBrand Architects, Spiro Blog, Team

Meet Jason Zulauf, a graphic designer, website developer and the quiet Brand Architect™ that you should watch out for — because he can concept and design anything from logos, to brochures, magazine ads, websites, e-blasts, billboards and direct mail pieces of campaigns. His professional production experience goes back to 2005, and his proficiency with Mac OSX and Windows Operating System, … Read More

Meet Kaitlin Cangro

Jeffrey AbbottBrand Architects, Spiro Blog, Team

Meet Kaitlin Cangro, a public relations specialist best known around the office for a wide assortment of press releases and blog posts, dozens of media lists, an up-to-the-ceiling pile of notes, several hundred daily walks to the printer – or so it seems — and an ever-growing trail of e-mails that are so frequent that they have become the brunt … Read More

Meet Phillip Barrera

Jeffrey AbbottBrand Architects, Spiro Blog

Phil Barrera - Brand Architect

Meet Phillip Barrera, a senior art director and web developer, as well as a Brand Architect™ whose canvas at Spiro & Associates came on the cusp of decades of graphic design, printing and mentoring services. Known as the go-to guy for projects that come with a quick turnaround, he maintains office morale with weekly industry-based satirical cartoons and Taco Tuesday … Read More