25 Years of SASS

Jeffrey AbbottSpiro Blog

A Double Dose of Celebration So, do you remember how we suggested that Spiro & Associates has a great deal to celebrate this year? Well, it just so happens that the Agency’s 25th and 30th anniversary both fall in 2018! Confused yet? — we’ll explain. CEO/Chief Creative Officer Christopher Spiro launched The Spiro Group three decades ago, and that very … Read More

Meet Patricia Crump

Jeffrey AbbottBrand Architects, Spiro Blog, Team

Patricia Crump Illustration

Meet Patricia Crump, our social media marketing-savvy Brand Architect™, appropriately titled Social Media Digital Marketing Specialist — yes, we like to think of ourselves as highly original and incredibly creative when we pick these names. Patricia seems to like it, and why not? — it is the very topic she studied at Florida Gulf Coast University and the career path … Read More

Meet Amy Court

Jeffrey AbbottBrand Architects, Spiro Blog

Meet Amy Court, a media director and Brand Architect™ who knows a good deal when she sees one. And why would she not? After all, she relocated to the Sunshine State when she was 18 (after determining Michigan winters with a -10° windchill were not exactly ideal), and therefore, has a steady grasp of the advertising opportunities here. In fact, … Read More

Meet Jason Zulauf

Jeffrey AbbottBrand Architects, Spiro Blog, Team

Meet Jason Zulauf, a graphic designer, website developer and the quiet Brand Architect™ that you should watch out for — because he can concept and design anything from logos, to brochures, magazine ads, websites, e-blasts, billboards and direct mail pieces of campaigns. His professional production experience goes back to 2005, and his proficiency with Mac OSX and Windows Operating System, … Read More

Meet Kaitlin Cangro

Jeffrey AbbottBrand Architects, Spiro Blog, Team

Meet Kaitlin Cangro, a public relations specialist best known around the office for a wide assortment of press releases and blog posts, dozens of media lists, an up-to-the-ceiling pile of notes, several hundred daily walks to the printer – or so it seems — and an ever-growing trail of e-mails that are so frequent that they have become the brunt … Read More

Meet Phillip Barrera

Jeffrey AbbottBrand Architects, Spiro Blog

Phil Barrera - Brand Architect

Meet Phillip Barrera, a senior art director and web developer, as well as a Brand Architect™ whose canvas at Spiro & Associates came on the cusp of decades of graphic design, printing and mentoring services. Known as the go-to guy for projects that come with a quick turnaround, he maintains office morale with weekly industry-based satirical cartoons and Taco Tuesday … Read More

Meet Don Gross

Jeffrey AbbottBrand Architects, Spiro Blog

Meet Don Gross, the Brand Architect with the most negotiating power when it comes to media buying/placement on behalf of our clients. His journey ranges from media, to real estate, to investment, to financial advising. And while we are certainly glad that he found his way back to the profession he is most passionate about and has a degree in, … Read More

Is Social Media Really Worth The Time?

Jeffrey AbbottSpiro Blog

Is social media worth a business’s time? Heck, yes! A recent USA Today Small Business Column that ran in The News-Press Business Section titled “Is social media really worth the time?” (March 19, 2017) presents the argument that small businesses gain little to no real ROI from investing time and money into a comprehensive social media marketing strategy. [Our response … Read More