Junior Achievement Bowl-A-Thon

Jeffrey AbbottSpiro Blog, Uncategorized

Bowling Balls

Agency Bowls for Local Student Causes When Clients call, Spiro & Associates answers. And for the second consecutive year, Cushman & Wakefield Commercial Property Southwest Florida challenged The Brand Architects™ to participate in Junior Achievement of Southwest Florida’s Bowl-A-Thon fundraising event, hosted by HeadPinz Entertainment Center in Fort Myers. So naturally, Agency staff ditched their blouses, button-downs and polos for … Read More

Getting Started on Social Media

Jeffrey AbbottSpiro Blog, Uncategorized

In today’s world, if you are not on social media, you are simply out of the loop. Social media is the easiest, fastest and cheapest way to connect with your target market (depending on your business, your business goals, etc.), and yet, it is often the most overlooked and misused tool. Frequently, brands leave social media management to a secretary, … Read More

It’s 8 p.m. Do you know where your website passwords are?

Jeffrey AbbottSpiro Blog, Uncategorized

Website Passwords

We encounter them weekly. The blank stare in the meeting with a new client. The uncomfortable pause on the phone. The answer, “I’ll get back to you.” The response, “My former agency, web developer, neighbor, niece has it.” All from the simple question, “can we get access to the back-end of your website?” In today’s world, your website is your … Read More

25 Years of SASS

Jeffrey AbbottSpiro Blog

A Double Dose of Celebration So, do you remember how we suggested that Spiro & Associates has a great deal to celebrate this year? Well, it just so happens that the Agency’s 25th and 30th anniversary both fall in 2018! Confused yet? — we’ll explain. CEO/Chief Creative Officer Christopher Spiro launched The Spiro Group three decades ago, and that very … Read More

Meet Bill Turner

Jeffrey AbbottBrand Architects, Spiro Blog, Team

Bill Turner Illustration

Meet Bill Turner, the Brand Architect™ whom we turn to — period. As Chief Operating Officer, he has become an instant leader and the go-to guy for a plethora of operations, including Agency/Client collaboration, local relationships, and Agency growth and finance — an industry he just can’t seem to escape. He and our CEO live their lives on three primary … Read More

Meet Kandice Hayes

Jeffrey AbbottBrand Architects, Spiro Blog

Kandice Hayes Illustration

Meet Kandice Hayes, a Senior Public Relations Specialist and Brand Architect™ who values something that our ship’s captain has made a habit of for the past 30-plus years — getting up and into work early! On most days — unless, of course, you are a late riser — you will find Kandice plugging away at press releases, blog posts, story … Read More

Meet Amy Court

Jeffrey AbbottBrand Architects, Spiro Blog

Meet Amy Court, a media director and Brand Architect™ who knows a good deal when she sees one. And why would she not? After all, she relocated to the Sunshine State when she was 18 (after determining Michigan winters with a -10° windchill were not exactly ideal), and therefore, has a steady grasp of the advertising opportunities here. In fact, … Read More

Meet Jason Zulauf

Jeffrey AbbottBrand Architects, Spiro Blog, Team

Meet Jason Zulauf, a graphic designer, website developer and the quiet Brand Architect™ that you should watch out for — because he can concept and design anything from logos, to brochures, magazine ads, websites, e-blasts, billboards and direct mail pieces of campaigns. His professional production experience goes back to 2005, and his proficiency with Mac OSX and Windows Operating System, … Read More