Meet Kandice Hayes

Jeffrey AbbottBrand Architects, Spiro Blog

Kandice Hayes Illustration

Meet Kandice Hayes, a Senior Public Relations Specialist and Brand Architect™ who values something that our ship’s captain has made a habit of for the past 30-plus years — getting up and into work early! On most days — unless, of course, you are a late riser — you will find Kandice plugging away at press releases, blog posts, story … Read More

Is Social Media Really Worth The Time?

Jeffrey AbbottSpiro Blog

Is social media worth a business’s time? Heck, yes! A recent USA Today Small Business Column that ran in The News-Press Business Section titled “Is social media really worth the time?” (March 19, 2017) presents the argument that small businesses gain little to no real ROI from investing time and money into a comprehensive social media marketing strategy. [Our response … Read More