We knew Senior Art Director Lynsey would be a great fit with the other Brand Architects here at Spiro & Associates after meeting her in 2013 when she was recruited to come onboard. Lynsey works with her creative peers to solidify the clients’ vision of “the big idea.” In addition to her art direction duties, Lynsey has moved into our … Read More
Distinguished Entrepreneur Nominees Recognized
(April 2017) — Spiro & Associates Marketing, Advertising, Public Relations & Brand Architecture is proud to have hosted a grand reception on the evening of April 5 for the 2017 Distinguished Entrepreneur of Southwest Florida nominees right here at our world headquarters in downtown Fort Myers. Distinguished entrepreneur nominees for the 6th annual program come from a variety of business … Read More
Is Social Media Really Worth The Time?
Is social media worth a business’s time? Heck, yes! A recent USA Today Small Business Column that ran in The News-Press Business Section titled “Is social media really worth the time?” (March 19, 2017) presents the argument that small businesses gain little to no real ROI from investing time and money into a comprehensive social media marketing strategy. [Our response … Read More