The new brand identity would update the company’s image with a more modern look and feel. The tag line “BUILDING SMARTER. BUILDING BETTER®” was added to the logo to bring attention to their focus on building service/maintenance, energy saving upgrades, sustainable construction, and design/build services. B & I also changed its website address to bandiflorida.com to better reflect its growing scope of work and expansion throughout the state and to the Caribbean. The brand and new logo would be extended across all of the company’s marketing pieces including advertising, stationery, brochure, website, fleet graphics and staff apparel.