Residences have three bedrooms, at least three baths, a two- or three-car garage, beachfront terraces and personal elevators. The two, first-level residences within each building have a private swimming pool and spa. Homes range in size from about 3,156 to 3,319 square feet of air-conditioned area. The community has a beachfront clubhouse with fitness center and social room; a heated swimming pool and spa; private lobbies; and a gatehouse staffed 24-hours. The estates are surrounded by gardens, lush landscaping and incredible views of the Gulf of Mexico, all in a style reminiscent of the Italian seaside.
An event was planned for Realtors, associates and other invited guests to preview everything this project would offer to homebuyers. The theme was “Postcards from Positano,” with a series of four postcards sent inviting guests to the Longboat Key Club for a “trip back to Italy.” The banquet hall was decorated to re-create the Amalfi Coast, the inspiration for the condominium community, and caterers served traditional Italian fair. Floor-to-ceiling graphics were displayed, and Realtors received a direct marketing package to give to prospects. The “Positano Boxes” came direct from Positano, Italy, and included a photo album labeled with a “Positano on the Gulf “logo, an Italian-style writing desk, Cloisonné pen, postcards from Positano, Italy, and the community’s brochure detailing the features of the new development. A news release was sent in advance and members of the local media were personally invited.