About Sonü Aesthetic Day Spa
Southwest Florida Ankle & Foot Care Specialists hired the Agency to create the brand for its first aesthetic day spa – Sonü Aesthetic Day Spa in Estero, FL. This unique “medi-spa” was designed to offer a comprehensive array of services, including facials, manicures, pedicures, massages and the new IPL/Palomar System.
Spiro & Associates created a logo, stationery package and a brochure that spoke to the vision of consumers who longed to be pampered within the relaxing surroundings of a beauty day spa with treatments under the care of board-certified physicians and estheticians.
The complete marketing, advertising and public relations plan that the Agency had established did not come to fruition as the client decided not to move forward with the new concept due to changes in the economic climate throughout the U.S.