The Brand Architects™
Each Brand Architect not only brings a unique skillset and outstanding marketing expertise, but also a one-of-a-kind personality that allows them to shine professionally.
Senior Account Executive & Director of Operations
President, CEO & Chief Creative Officer
Chris launched his advertising career as an art director 30 years ago and furthered his expertise as a designer and creative director, and then set up this shop as The Spiro Group Inc. in 1989. His experience spans many industries, including hospitality, real estate developments, home building, automotive, marine, law, government, medical, health care and way too many more to name here.
Always civic-minded, Chris is active throughout Southwest Florida, including serving on a number of boards of directors and executive committees. He loves the architectural challenges involved with building or evolving clients’ brands.
Senior Art Director & Director of Operations
Lynsey works with the other creative types in creating visual concepts for clients.
Before joining Spiro & Associates in 2013, Lynsey was an art director at The Zimmerman Agency in Tallahassee for five years, and a graphic designer at Peter Mitchell Associates for three years.
She holds a Bachelor of Arts Degree in Communications from Florida State University, and was also a student at the Portfolio Center, a two-year school program for creative communication arts in Atlanta.
Don has come full circle back into the media profession that he loves, which actually started out while in high school and followed up in Florida State University, where he graduated with a degree in mass media communications. He’s also a former commercial real estate professional, specializing in retail, negotiating large acquisitions for big investors, locating tenants for shopping centers and the like. And of that wasn’t enough, he also was a financial advisor for several years dealing with private wealth management. Additionally, Don is one of the only guys we know who has worked radio, broadcast TV and cable TV in Southwest Florida in terms of media and sales. With that kind of background, our clients get a lot of insights, media buying and negotiating power that is more like investing, and finding the right media for the client to get the best possible return.
Senior Account Executive
It’s been said — and, around here, proven — that senior account executives save the day by managing new business initiatives, interacting with clients, overseeing operations and more. And with Kendall’s previous manager and administrator experience, as well as take-it-in-stride attitude, she’s pretty much superwoman!
In any Bull Gator’s mind, this heroic persona was formed at the University of Florida where Kendall earned a Bachelor of Science degree in food and resource economics. Not to mention, a concentration on business management and marketing strategies — music to our CEO’s ears.
From there, Kendall worked in health care management for nearly two decades, most recently at Avidity Home Health. But her expertise doesn’t stop at ensuring compliance with state and federal regulations. She also has a diverse background in event planning and contract administration — and that suits us just as well!
When Kendall is not working, she’s tailgating and attending UF football games. Perhaps you’ve seen her cheering on her beloved team — much to our LSU-Tiger-loving bookkeeper’s chagrin.
Senior Art Director
For Gail, affectionately called GG, all roads seem to always lead to Spiro & Associates. Sure, she may have taken a six-year hiatus to pursue her own design studio out of Cape Coral, but she’s back and ready to take on more outstanding concepts, filled with depth and imagination.
Gail’s journey to agency life started in Singapore, her native country, which she left for California at the age of 18 — for ambitious reasons, of course. She graduated from the University of San Francisco/Academy of Art College with a Bachelor of Fine Arts in advertising design. This degree opened the door to art director jobs in Southwest Florida like those at WCI Communities and the former AdWorks, Inc.
But it was in 2007 that Gail first graced us with her presence at what was then Spiro & Waites. Ultimately, her ambition inspired her to launch Gohman Design, a boutique shop serving companies of all sizes — even to this day.
Thankfully, though, she returned to good ol’ Spiro & Associates in 2018, transitioning into a Brand Architect™ and continuing to become an integral part of our growing design team.
Senior Art Director
Mark’s design experience brings creative concepts and ideas to life for our clients’ campaigns — everything from online to print. His career prior to joining Spiro & Associates includes working for clients such as Kraft Foods, Adidas, American Heart Association and the Indiana Pacers, as well as writing and designing publications for major corporations such as Intel. Off duty, he is a zealous traveler, gym rat, runner, trail blazer and cyclist.
Contracting Software Engineer & Website Developer
Jeffrey is a leader in software engineering with 20 years of experience in the analysis, design, development and implementation of high-performance technology solutions.
He gained all that knowledge working for International Business Machines for 12 years.
Jeffrey holds a Graduate Certificate in Creativity Studies and Change Leadership from Buffalo State University; a Master of Business Administration from Xavier University in Cincinnati; and a Bachelor of Applied Science in Systems Analysis from Miami University in Ohio.
When he’s not toiling away on technology solutions and websites since joining us in 2016, our nerd dad enjoys “kitchen chemistry,” engineering experiments, and building robots with his sons.
Software Engineer & Website Developer
While most of us spent the eighth grade taking the SATs, playing videogames and running around with our friends, little Jesse Robinson was learning how to develop software. And while we spent our last year of high school driving to the mall and thinking about prom, he was preparing for his first software-developing freelance position. Today, the fruits of that labor can be seen on TheMakoGroup.com, WorkforceSolutions.com and WingsNY.com, just to name a few.
After obtaining an associate degree from Nassau Community College, Jesse took a walk on the wild side when he was accepted into South Carolina’s former Iron Yard — a six-month-long cram school where he earned a certificate in Ruby on Rails full-stack software development. This prompted a General Software Engineering position with an advertising and marketing agency on Long Island, New York. He then relocated to Fort Myers, took on a freelance position with Spiro & Associates, proved himself and the rest — as they say — is history.
Today, Jesse continues to create killer websites, enhance search engine optimization, develop apps and execute the e-mail campaigns that everyone knows and loves. But when he’s not working, you’ll find him jamming with his band or playing piano and solo singing during events at Lee Memorial Hospital, Hurricane Charley’s and 88 Keys. Yes, he’s pretty cool in a techie geek, musician-like sort of way!
Bookkeeper & Assistant Media Planner
Not everyone can balance a checkbook, media schedule and rare personality like our Chief Creative Officer’s, but for April, that’s just another day at the office. As a seasoned account-industry representative, she manages accounts payable/receivable for all clients, processes payroll for all employees, assists with media planning and even finds time to bust our CCO’s chops about the ongoing LSU — Florida rivalry.
While April hails from Louisiana, she spent a decade in “The Volunteer State,” monitoring cash flow and maintaining books for local, regional and national companies, such as Paschall Truck Lines and Nolensville Vet Clinic. Before joining Spiro & Associates, she worked as the assistant to the COO of Land Solutions Company, LLC. There, she managed supplies and equipment maintenance and led human resources, among many other tasks.
Naturally, April attended LSU. From there, she received a personal training degree — naming her a certified personal trainer — from the National Personal Training Institution in Georgia. She currently resides in Cape Coral with her fiancé.
Social Media Digital Marketing Manager
While many people look at social media as a hobby, Brittany knows that it’s a window into digital strategies for multifaceted client companies and award-winning campaigns. That knowledge, coupled with the fact that she can lead a social media department AND assist a web team with websites, content and design, makes her just the Brand Architect™ for the job.
After receiving an associate degree from the former Edison State College, Brittany coordinated publicity for events, such as Bike Night; Coconut Festival; and Red, White and Boom for Cape Coral Parks & Recreation. From there, she worked for iHeartMedia — both in the social media and traditional advertising sectors. Brittany further exercised her Microsoft and Adobe skills when she designed logos, event/fundraiser posters, and photography for Nevermind Awesome Bar & Eatery and The Hop.
Born in Alliance, Ohio, Brittany was raised and still resides in Cape Coral.
Tom is takes the lead in our Creative Department bringing nearly 30 years of strategic and creative experience to the team at Spiro & Associates. A native Wisconsinite, he started his career as a copywriter and account executive, giving him a combination of strategic and creative thinking that is rare among agency creative leaders today. Tom’s category experience is quite varied—including marine products, healthcare, homebuilding/development, retail, financial, automotive, hospitality, tourism, sports management and many others. He has also been involved in planning dozens of large-scale business meetings, trade shows, and other branded events. Understanding how to dovetail these into a brand’s overall marketing efforts, he has successfully themed, written, and produced all aspects of them.
Throughout his career, Tom has earned a reputation as a strong conceptual and strategic thinker and has won dozens of awards for his creative work as a copywriter. Beyond creative discipline, Tom’s background in the business gives him a unique, broad perspective when working to solve clients’ marketing and brand-building challenges. A believer in examining a brand’s challenges from all angles prior to putting any finished ideas on paper, Tom often likens doing anything on a knee jerk to malpractice–and with his Italian last name, legal entanglements are something he tries to avoid.
Junior Account Executive and Content Production Specialist
Gabe Miranda-Sousa wears many hats at Spiro & Associates, often being called “utility knife” because he comes in handy for almost anything. As a junior account executive and a content production specialist, Gabe pretty much has his hands in all things Spiro.
During his time in college, he completed an internship in London for a full-service ad firm. He also worked as a worked as a copywriter and creative director for a student-run advertising agency at Boston University. After graduation, Gabe started at Spiro & Associates as an intern in the social media department before being recruited to stay with us full-time.
Born in Lima, Peru, Gabe is fluent in Spanish and intermediate in French. In his free time, he likes to practice his film photography and hang out with his two French bulldogs.
Social Media Marketing Specialist
Have you ever met someone who is a social media guru by day and a classically trained dancer by night? We have, and her name is Kristin Thomas! This social media marketing specialist significantly adds to our unstoppable digital department with killer content, highly curated Hootsuite scheduling and the very best campaigns this side of the Gulf Coast.
Adding to our list of Midwest-native Brand Architects, Kristin hails from Illinois but launched her academic and professional careers in North Carolina. She attended Appalachian University, while working as a social media manager for a national cleanup/restoration franchise, Servpro.
Kristin then turned things up a notch in 2016 when she moved to Southwest Florida. With a Bachelor of Arts in Communication Studies from Florida Gulf Coast University, she conducted a Golisano Children’s Hospital service-learning project that was ultimately showcased as a community partnership. But before that, she joined the social media team at G-Force Dance Company in Fort Myers where she currently teaches ballet, tap, jazz, hip-hop and contemporary.
When Kristin is not working, you’ll likely find her at the beach or exploring new sites with her sons, Sawyer and Onyx.
Public Relations Specialist
Marie Chailosky is Spiro & Associates’ Public Relations Specialist. She is responsible for public relations communications projects for assigned clients, from business meetings to news media pitches, press release development and dissemination. She’s Spiro’s resident dictionary and spellchecker and usually starts her days with papers on her desk to edit.
She started her public relations career when she was a Promotions and Public Relations intern for two radio stations in Washington, D.C. She wrote articles for the websites and newsletters, organized listener events and ran all of the stations’ social media.
Marie grew up in Columbus, Ohio but roots for Notre Dame, not the Buckeyes. She graduated from Ohio University’s Scripps School of Journalism in Athens, Ohio where she wrote for three magazines, studied abroad in London and worked in a brewery.
Account Executive Tammy Birchfield is a ray of sunshine at Spiro & Associates. As an Account Executive with over 30 years of versatile skills and experience, she is in charge of overseeing the workflow and creative development of projects for her assigned clients.
In addition to her years in customer service and office management, Tammy is a licensed esthetician. Her diverse background in the spa sector, healthcare, real estate, and construction industries makes her a well-rounded and dynamic team member for the Agency.
A self-described gym rat, Tammy loves spending her time working out and paddle-boarding, so don’t mess with her. When Tammy isn’t working out or working hard, she’s spending time with her beautiful grandchild. Also, if you want to know what CMO Chris Spiro was like in the ‘80s, ask Tammy, they go way back!
Senior Art Director
Heather Daugherty, affectionately called “New York Heather” at the Agency, is our creative and spunky Senior Art Director. Born and raised on the West Coast of Florida, Heather attended the University of Tampa where she studied photography and later transferred to the New England School of Art and Design at Suffolk University. After spending 20 years in New York working in the publishing industry for Harper Collins, Penguin, Random House Publishing, and most recently Scholastic Publishing, our resident Parrothead has returned home to Florida.
As an award winning Art Director and Designer, Heather is going to be working with her creative peers to bring the best concepts and designs to our Agency’s clients. Her love of branding and logo development coupled with her incredible graphic design skills makes her an asset to our team.
In addition to being a graphic design maven, Heather is a proud working mom, a design nerd, type geek, and only child. When she’s not surrounded by art at work, she is at home with her husband, an accomplished fine artist himself, her daughter, and two enormous (her words, not ours) cats.