The place where Spiroisms meet brand architecture.
Really. No bull.
So let's start by defining what a brand is.
As more people tried his brand of beef, found it consistently tastier time and time again, and told friends about it, that brand came to be prized and commanded a higher price than others. Today, we’d call that beef “low-country beef,” and because it was consistently more delicious, it would be worthy of a 15% premium at the market. How great a brand story is that!
“Amper”– is short for ampersand.
It connects Spiro to Associates in our name. And when that “and” is stuck to “Brand,” it becomes our trademarked process for evaluating your positioning, advertising and marketing, based on all the external factors in the marketplace that work for and against your image. It’s like getting poked with a burning stick—only it hurts a lot less and earns you more.
So do you need amperbranding?
These 10 clues will tell you.
1. Have you lost market position? Did you ever have one?
2. Are the results you get for your money… underwhelming?
3. Are you happy with your logo?
4. Are you happy with your name?
5. Has your strategy changed?
6. Have you expanded or downsized?
7. Are you a dinosaur?
8. Has the market changed?
We live in the Age of Startups. New players launch overnight and change the dynamic. Competitors leave and no one fills the void. Your brand may be well-positioned to take advantage. Or it may not. Let’s figure it out together!
9. Have you restructured?
10. Has your company reached… its 20th year?
So where does your company stand?
Healthy brand or unhealthy? For most successful companies, working on brand building – understanding it, delivering on it, communicating it, measuring it – is an all-the-time thing. If your organization has a clear vision of your brand and is acting on it, you’ve probably already stopped reading. If not, you’ll probably find yourself nodding yes to a number of the clues; it may be time to AmperBrand®. Call the Brand Architects™ at Spiro & Associates today for an opportunity to have your brand poked with a burning stick.
Contact us today at 239.481.5511.
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